SEO Tips and Techniques

How to Convert Your Website Visitors into Buyers?

December 28th, 2007 | by Nick Mutt |

As I have discussed earlier in my article ‘How to Write Articles for the Web?’ about the role of keywords in increasing traffic to your website, this article is to explore how keyword rich article may bring targeted traffic to the site.

Sometimes it is seen that a site with good traffic still fails to generate revenue resulting in poor conversion rate. This happens when visitors comes to your site by chance. These visitors don’t come to your site for any specific purpose or information and are not focused one. But when visitors come to your site by searching to a particular keyword from either the search engine or any other source, they will properly navigate through your site and the product selling chances will increase.

Now let talk about how to write keyword rich article that will bring fruitful business to you. The basic requirement for becoming a good writer is a splattering knowledge of English and some free time. Develop interest in your work and believe in quality work rather than quantity. Content writing seems to be easiest job in the world. You have to open several websites, get the information you want, rearrange their words and sequence, pop in the keyword about a dozen times, fit the word count and your article is ready to talk to the whole world.

Is it really that easy to write an article? Well, if it were, then people all around would have been giving up their day jobs and writing articles for the internet. The fact of the matter is, though it is perhaps easy to write an article for the Internet, it is not that easy to get the desired results.

Let us see why the content writing market has increased so much today. Every company needs to draw the attention of internet shoppers to their sites. Only then will they be able to make sales through their sites.

Now suppose you are a buyer so what will you do to find the best deal online? Most likely, you go to a search engine like Google, Yahoo, Ask or Altavista and type in the item you are looking for. Let take an example – you are looking for ‘Sony digital camera’. So you would type ‘Sony digital camera’ in Google or Yahoo. You will then get several search results. If you look closely, all these search results will point at articles with the keyword ‘Sony digital camera’ in them. When you click on them, you will be guided to that Sony digital camera article/ review. On the same page there would be a link to buy the camera. Now if you like the article or review, chances are that you would go ahead and make a purchase of that item.

For all the above to happen for your site, you require two things. First your article should position good in search engine’s search results. Another is when reader/buyer comes to your article he must be pleased with the information given there. Your article must be good enough to make the person decide about buying your product. Or else, the article would be in vain. The visitor would just go back and select another search result. Hence, it is very important to keep in mind that your article, apart from giving the information it is pertaining to, must also be like a subtle advertisement for the product. It is necessary to know the purpose for which you are writing the article. Is the website trying to sell something? If yes, then the article must have enough draws to make the visitor click on the ‘buy’ button.

So, let discuss in brief, how to write an appealing article that may turn your site visitors to your product buyers. When you are going to write an article, you must certainly do the adequate research on it. Read about ten good articles on the subject. When reading, do not start your own article. When you have done this reading, you will know enough about the subject matter to begin. This is when you start sequencing your points. Decide in advance how you would break up your paragraphs. When done, begin writing. Do not read the websites you have referred to when writing; use them only for referring to factual information when needed. Use your own thoughts, your own observations and your own insights. Take the fact as the core and weave your own ideas around it. Also keep in mind, for getting your article on top of the search results of major search engines, make it properly stuffed with your targeted keywords. Do not over stuff the keywords otherwise your article will be considered spam by search engines.

A unique and original article is always in more demand and easily gains readers as well as search engines trust. If your article is honest about what it says, it will gain readers faith and your product selling chances will increase. But remember not to sing praises about the product you are selling; tell about the negative aspects also. Article mentioning only the positive aspects about the products may create a fake image to the readers or buyers. Buyers are smart enough to judge whether your article is giving the right kind of information or just a piece of the product advertisement.