How to Write Articles for the Web?
December 18th, 2007 | by Nick Mutt |If you have come through this article, it might be that you are looking for how to write articles for the web. So welcome to the world of content writing for the web. It is a common say that ‘Content is the King’. A website is no doubt known forever only if it useful and informative or helpful in some sort to the readers.
Writing articles for the web requires a unique style and pattern. If you are writing for websites, then first of all you should be aware of some facts. The most important among them is keyword. Keyword is basically the set of words or you can say a phrase on which the article is based upon. Like if you are writing on ‘SEO for WordPress’ then your article will say all about the tips and techniques that one can adopt while optimizing the blog. If you type in ‘SEO for WordPress’ in the search box of Google, then that becomes your keyword. All articles that feature this phrase prominently will show in the search results. The better the keyword is used, the higher the chances of showing up in the first few pages of the search results. Thus, a clever use of the keyword is highly useful if you want your article to be placed highly on google, yahoo or any other search engines. Your article must contain the keyword 6-8% of the total number of words in the article. This will keep your article on high priority for search engines to include them in their search results.
I think with the above introductory paragraph on the keywords, you are now well familiar with the role of keyword in optimizing the article and making it more important for your website in search engines. So it is very important to know the keywords of the articles before writing the article. Then frame your article accordingly.
Now website owners stress their content writers to use the keyword efficiently. Sometimes a very good article could be rejected just because it does not feature the keyword prominently, while an article with proper keyword stuffed is all time favorite to the website owners as well as search engines. This kind of writing is called as optimized articles. SEO writers are not bothered about what they write; the emphasis is on how they write.
But always keep in mind that an article with properly stuffed keywords may come on the first page of the search engines but if they lack information and are poorly written, will immediately be neglected by the readers. The reader might click on your article. However what is the guarantee that the reader will like the information given there? The only thing people like to read is the information they are looking for. So writing an article for the web is an art.
Below are some tips and guidelines for budding SEO writers. These simple guidelines will help you make your articles more palatable to the readers:-
(1) Don’t harp on the keyword incessantly – Many content writers stuff the keyword even when the keyword doesn’t make any sense in that line. Use your keyword the specified number of times, but camouflage it well within your text. Content writers think that the keyword should be used as it is every time. But this is the most common mistake they make while writing the article for the web. Our search engines are smart enough. They can pick out keywords even if they are split in a sentence.
(2) Be grammatically correct – There are many articles on the net where content writers have disregarded both grammar and spelling just in order to fit in their keyword. This is another big mistake they do. This will make your readers loose trust on your writing. They will never turn your website again.
(3) Use some personal observation – There are already lots of articles on each and every topic on the net. So, nobody is going to think about your article after they close the window, unless you have something new to tell them. Article writing does not mean just manipulating and rearranging the words of an article that already exist on the web in your own words. To be a good article writer, you need to put some inputs and observations of your own without distorting the facts.
Certainly there are several more things you can do to make your article more useful and informative for readers and making them search engine friendly.
Last thing I must say before ending the article is that never over stuff your article with the keyword. An excess use of keyword will make your article spam in search engines and will never comes up in the search results. In some cases, it may make your site de-index or irrelevant in the eyes of search engines. So, play carefully and make yourself well familiar with the basics of content writing and SEO if you want to be the king of the web.
