Search Engine Optimization For Dummies (For Dummies (Computer/Tech))
July 28th, 2008 | by Nick Mutt |Search Engine Optimization For Dummies (For Dummies (Computer/Tech))
Search Engine Optimization For Dummies, 3rd Edition helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!
Book Description
* A Web site’s position in search results will affect the number of times it is visited; this book shows Web site designers, owners, and Search Engine Optimizers (SEOs) how to build sites that rank high in the search engines (Google, Yahoo, MSN, Inktomi, Alta Vista, Overture) and generate high traffic
* This is the first book to cover the entire spectrum of search engine optimization, including important though often-ignored search systems, such as specialty directories and Yellow Pages
* Covers creating search engine-friendly sites and pages; registering sites with standard search engines, directories, shopping directories, and retailers; using registration software and services; understanding tools used to monitor site traffic; advertising on search engines; and developing links to boost ranks.
Customer Reviews
* Have read 4-5 others in this category, and none come close to covering the basics so well. It’s a little light on Google Adwords and Overture PPC engines – R. Clark “lexingtonguy”
* Very well put together, and so easy, even a dummy can understand. However, if you are looking for more advance SEO training or information, you will have to look elsewhere. This is good for the beginner.- Kevin P. Ellens
* This book contains everything I wanted and needed to know about Search Engine Optimization. Clear and concise, this book lays it out there for any level learner. Provides very useful Tips to help you improve traffic to your websites. Highly recommended read! – Ms Liz
* Very helpful. I didn’t know anything about SEO before, but this book helped us choose someone to optimize our website, and it helped equip me to know what to look for and what to ask. I would recommend reading it before you choose a company so you don’t get scammed. – Laura
