Adwords For Dummies
August 2nd, 2008 | by Nick Mutt |AdWords For Dummies (For Dummies (Computer/Tech))
Book Description
* AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google’s $6 billion in annual revenues
* This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!
* Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
Book Details
* Paperback: 408 pages
* Publisher: For Dummies; Pap/Onl edition (September 11, 2007)
* Language: English
Use your $25 Google AdWords credit to start boosting your bottom line today!
Click here to buy: AdWords For Dummies (For Dummies (Computer/Tech))
Customer Reveiws
* Adwards for Dummies guide is about 90 pages longer, feels more comprehensive, has more step by step instructions and has many more screen shots than the other guide. What’s more, the Dummies format makes it familiar once you open the cover, so it’s easier to digest information with familiar icons, tips and warnings throughout, especially if you’re not an expert at this stuff.-Doug Hawkins
* I think a slightly better title for this book would be “Online Marketing with AdWords for Dummies”. I say that because the book goes beyond just AdWords to talk about the peripheral systems involved. Personally, I was after purely AdWords information, so the extra stuff was just something to be ignored and bypassed.
That added material aside, if you want a VERY thorough walk through AdWords, this book will serve your needs quite well. It is dense, full of very useful information and techniques. The author also includes a great deal of supporting info and tools on a support website, which helps to keep things up-to-date.
All in all, a fantastic investment.- John Forman
* Adwords for Dummies explained it all and really showed me how to run an adwords campaign the right way. With the $25 credit for google adwords it really is basically free…but I’d say that even without the credit. The information is more valuable than the price of the book. – Dave G “DG”
* Howie is a great teacher, has a cool sense of humor, and combines the
“big picture” with a lot of “nitty gritty” tips and tells you how to do stuff step by step.
It’s good for non-techies who want to tap the power of the internet and unleash the creative genius inside them. – David Kamnitzer
